Promotional items are set of products, which are used for marketing and communication programs, by various organizations and individuals. These items are imprinted either with the company's name, logo, personalized message or slogan of the company. Promotional items are generally gifted to prospective clients and customers and are ideally distributed at conferences, trade shows, and at marketing campaigns. Any type and category of products can be used for promotion with the company's name and logo imprinted on it. Some of the common promotional items include promotional key rings, t-shirts, promotional bags, pens, mugs, chocolates, and confectionery etc. Promotional key rings and promotional bag is mostly used for the promotional purposes as these are daily utility items that will always remind the name of the company to the recipients. Moreover it also creates brand awareness, increase trade show traffic, built good relations with employees and customers, generate new customers, and introduce new products in the market. Promotional items such as promotional key rings and promotional bag act as a tool for school and colleges to raise funds and awareness through campaigns. Earlier, promotional items used were limited where it was just used as give-away items but today it is considered as an integrating marketing effort and many items are distributed by companies with the assistance of the promotional consultant. Promotional consultants help in the selection of right promotional items to target specific market to generate fixed and measureable results. These promotional consultants are quite experts that suggest creative recommendations from different varieties of products according to the company's budget and target audience. Creating identity for one brand is a tedious task but with the coming of the promotional items, the promotional process has become much simpler and easy. Today the cut-throat competition form the core of the business scenario and it is important for every company to be completely aware of the market condition and trend in order to always remain in the competition. These strategies are considered as smart business moves and shows great results. In advertising through print and electronic media a company brand is in front of sight of customers only for few minutes but with promotional key rings and promotional bag like items, a company name and brand is in front of recipient's eye everyday. It will act as a constant reminder of the company's name and brand in the mind of recipients. Moreover these are cost effective item that are used by almost everyone and are considered as great exposure for the companies.

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